Behind every talented musician is a relentless manager.
An artist manager is a professional representative and advisor for a musician or band.
They help artists build careers and get their music in conversations that advance their careers be it with music execs or producers or show organizers and promoters.
Who Is Wizkid’s Manager?
Globally, Wizkid has owned his Starboy moniker with exclusive jerseys with the name printed on selling out just as well as pirated copies.
However, behind the Starboy we know are two managers who have proved instrumental in getting him to the heights he operates on.
Wizkid’s two managers are Sunday Are and Jada Pollock who also doubles as the mother to his third child, Zion.
Sunday Are
For Wizkid and Sunday Are, their artist and manager story had begun sometime in 2014 while the Wizkid was a constant at the Mo’Hits villa and Sunday Are, manager to the Mo’Hits crew.
Sometime in 2015, the musician announced their pairing up on Twitter, after he had expressed his wish for Sunday Are to serve in the capacity of his manager.
With a managerial portfolio on Nigerian stars like Lagbaja and D’Banj, Sunday Are has since then lent his expertise and influence to help expand Wizkid’s music all over the African continent.
In short, Sunday Are is largely responsible for Wizkid’s domination of Africa. He’s been responsible for connecting dots and links that saw the superstar move across the continent with consistency and cohesion, sold-out show after show.
The veteran manager’s hands were also evident on the documentation level which was perfectly captured in the documentary-style video of “Sweet Love” that shows him touring Africa just before he secured his RCA deal.
Jada Pollock
In December 2012, Chris Brown had come to Lagos while on a world tour. He’d come with a 15 man team with Jada Pollock inclusive as his manager. It was on that tour she’d met Wizkid and according to her, the rest after that was ‘history.’
Jada Pollock has since come to serve in the capacity of an international manager and image consultant for the starboy. She has put her wealth of knowledge and experience dealing with A-list celebrities like Didier Drogba and Chris Brown to work.
Armed with an extensive international network, Jada Pollock has been impactful in getting Wizkid’s music across to the United States which is a more difficult market to penetrate, and has generally helped him cement his status as the Starboy.
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